inro
Brand Strategy & Brand Identity
inro is Australia’s first rent-before-you-buy secondhand fashion subscription, curating pieces to suit your fit and personal style.
inro is actively working towards a regenerative fashion model that questions standard consumption habits. Their model absorbs the impact of the fashion industry’s waste by putting garments destined for landfill, back in rotation.
But, inro is more than extra life for clothes. It’s even more than a curated fashion experience. inro allows women and non-binary folks to have an experience with fashion that is liberating and emotionally freeing.
inro are literally building a new way of doing biz from the ground up. They are cultivating a supportive, visionary and hustle-free business model that is led by love and trusts in flow. There’s no blueprint for this. So the team at inro and I had to dig DEEP to FEEL the ways their business would visually express itself.
We landed on a brand identity that is sensory and expressive, feels inclusive and representative of circularity and community, and is a beautiful balance of feminine and masculine qualities.
"The biggest value working with Lize was the part where I was deeply listened to. I felt so reassured and safe KNOWING that the outcome will 100% be what reflects the deepest core of my brand. No less."
- Vonne Yang, inro's founder
"OMG Lize’s capacity to receive feedback is her superpower. It is why her design is world class and best in the industry. I think she is THE ABSOLUTE BEST."
- Vonne Yang, inro's founder
"Lize’s work is helping us change the world. Our brand now reflects us inside out and will help create partnerships, attract the right clients, build TRUST and reputation for the strong purpose we exist."
- Vonne Yang, inro's founder
