The Joy Make Club is the go-to NZ biz for fun & funky knit kits for newbies, inspiring Joy-Makers to live their most joy-filled, creative & colourful lives. The Joy Make Club prides themselves on offering their customers a creative outlet with zero previous experience required. They’re customers will be joined by an epic community where they have access to exciting patterns, how-to videos, inspiration and a place for great yarnz!

The brand identity is bold, colourful and packed to the brim with fun! Marnie, The Joy Make Club’s founder has a very colourful spirit - she created all of her kits and patterns to be reflective of epic pieces she would want to wear. The brand is reflective of the pieces she has designed and her joy for life and learning a new skill.

It was important the brand felt fun and all over like a good vibe. Learning a new skill can be intimidating, but The Joy Make Club wants their customers to feel confident, comfortable and at home with the other Joy-Makers.